Category Archives: News

M&S

M&S sales drop 8.1% due to issues with new website

Marks & Spencer has reported an 8.1% drop in online sales as its revamped website hit problems. M&S has recently redeveloped the website, but ... read more
LeTour crowds

How Le Grand Depart in Yorkshire took over social media for one weekend in July

Last weekend, an estimated 2.5 million people turned out to watch the world’s greatest cycle race begin its journey in Yorkshire for the Grand Depar... read more
grand-depart-route-map

Business opportunities for the Yorkshire Grand Départ 2014: final checklist for the Tour de France this weekend

For the past few months, Yorkshire has been alive with the buzz around the Tour de France. For those not lucky enough to live or work in Yorkshire, ou... read more
SEO in Leeds

What are SEO audits and what should a good initial SEO report contain?

Search engine optimisation (SEO) is a process of making your website more visible to search engines, and helping them to understand your content and d... read more
business blog image

Why your business needs you to blog and how to do it

I’m always talking about the importance of blogging, both for engagement and for SEO. Regular readers will be familiar with the business benefits of... read more
social media for charitites

Top 5 charity and fundraising blogs

Which are the best charity blogs and why are they successful? This week, I’m sharing some examples of good charity and fundraising blogs. Non profit... read more
website

6 simple digital marketing ideas for schools over the summer

The end of the school year is around the corner. It’s a busy time, with final revision, exams and planning for next year. But now is a great time to... read more
wedding day

Planning a wedding (and other events) with digital and social media

In January last year, I ran a social media and blogging workshop for wedding industry professionals, alongside One Life Wedding founder, Laura Nalty. ... read more
ORM reputation

What is online reputation management? 8 tips on ORM

When you make contact with a potential new customer or client – even when you are introduced through a mutual contact – the first thing that they ... read more
Jonny Ross with John Torode

Buy Yorkshire 2014 – Day Two

After day one at Buy Yorkshire 2014 was so inspiring, I had high hopes for day two. John Torode kicked off my morning. As a cooking fan and foodie, I ... read more
sharing through social media

8 steps to developing a social media strategy for stakeholder engagement

In a recent blog post for Northern Lights PR, I looked at the possibilities for building social media into your stakeholder engagement strategy. To en... read more