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Google Maps Marketing – 54 UK Citations you need!

Google Map MarketingUsing Google Maps Marketing effectively will result in your business details showing up in the organic search engine listings when people add local modifiers or place names to the keyword phrases they use when searching for a product or service online.

Google’s unique Local Directory makes Google Maps Marketing a quick and easy way of being seen by a huge number of potential new customers.

How to Make the Most of Google Maps Marketing Opportunities

To make the most of the opportunities offered by Google Maps Marketing, you simply need to ensure that your website and business details are listed in Google’s Local Business Centre (LBC) with up to date address and contact information. To further strengthen the effectiveness of your Google Maps Marketing, you should also ensure that you have included relevant geo tags and meta tags with all your website’s rich content, including tagging your location in all photographs, videos and infographics. This will add further credibility to your Google listing and will ensure your business is recognised in its correct location, leading to a higher position in the listings returned from searches with local modifiers or the name of your town, city or local area.

Google Maps Marketing: Some Statistics

Recently gathered statistics suggest that around 80% of all purchases are made within a 15 mile radius of where people live. People like to buy products locally, and services – especially those where a high level of personal contact is required or desirable – are often sourced on a purely local basis. It is estimated that 20-25% of all searches have local intent. This obviously increases to 100% when local modifiers are explicitly used in the search phrase. Recent eye-tracking data clearly shows that users are heading towards the local listings far more than the organic listings.

Google Places Eye Tracking

Click here to discover the Top Ten Local Search Ranking Factors

Number 4 in the list is “volume of citations”. The more places Google can see you listed the higher up the ranks Google puts you. So on that note, as a thank you for reading my blog, here are 54 citations you really must submit to!

Don’t forget the most important rule – NAP consistency, Company Name, Address and Phone number in all citations must be an EXACT match.

Citation Type Free/Paid
accessplace.com Local Directory Free Listing
activehotels.com Hotel Site Paid Listing
allinlondon.co.uk Local Directory Paid Listing
applegate.co.uk Local Directory Free Listing
backpage.com Classified Listings Free Listing
beerintheevening.com Bar & Pub Listings Paid Listing
bing.my118information.co.uk Local Directory Free Listing
bizwiki.co.uk Local Directory Free Listing
booking.com Travel Site Paid Listing
brownbook.net Local Directory Free Listing
bview.co.uk Local Directory Free Listing
city-visitor.com Local Directory Free Listing
cylex-uk.co.uk General Directory Free Listing
destinia.com Travel Site Paid Listing
foursquare.com Local Directory Free Listing
freeindex.co.uk Local Directory Free Listing
gumtree.com Classified Listings Free Listing
hotel.info Hotel Site Paid Listing
hotel-ami.co.uk Hotel Site Paid Listing
hotfrog.co.uk Local Directory Free Listing
laterooms.com Hotel Site Paid Listing
list.co.uk Entertainment Listings Paid Listing
local.trueknowledge.com Local Directory Free Listing
localdatasearch.com Local Directory Free Listing
Locallife.co.uk Local Directory Free Listing
londondirectory.co.uk Local Directory Free Listing
londononline.co.uk Local Directory Free Listing
orbitz.com Travel Site Paid Listing
qype.co.uk Local Directory Free Listing
restaurant-ami.de Restaurant site Paid Listing
retrieva.co.uk General Directory Free Listing
scoot.co.uk Local Directory Free Listing
smilelocal.com Local Directory Free Listing
solicitors.co.uk Legal Directory Free Listing
squaremeal.co.uk Restaurant site Free Listing
thebestof.co.uk Local Directory Paid Listing
thomsonlocal.com Local Directory Free Listing
tipped.co.uk Local Directory Free Listing
totaltravel.co.uk Travel Site Free Listing
touchlocal.com Local Directory Free Listing
tripadvisor.com Hotel Site Paid Listing
trivago (multiple domains) Travel Site Paid Listing
tvtrip (multiple domains) Hotel Site Paid Listing
ufindus.com Local Directory Free Listing
upmystreet.com Local Directory Free Listing
viewlondon.co.uk Local Directory Free Listing
wcities.com Venue/Events Listings Free Listing
wego.com Travel Site Free Listing
welovelocal.com Local Directory Paid Listing
wheresbest.co.uk Local Directory Free Listing
whoseview.co.uk Local Directory Free Listing
yell.com Local Directory Free Listing
yelp.co.uk Local Directory Free Listing
zettai.net Classified Listings Free Listing

Just some of the many convincing reasons to spend some time and effort on developing your Google Maps Marketing Strategy to make sure you don’t miss out on all this local traffic to your website by potential new customers. The biggest hurdle of getting noticed is then out of the way. And when they arrive, you then just need to make sure that you have a fantastic website that turns those potential new customers and click-throughs into conversions and loyal customers.

Click here for advice on any aspect of Google Maps Marketing, increasing your local search traffic, or developing and promoting your website to increase click throughs and conversions. Or just give me a call on 01133 20 21 21.

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4 Comments

  1. [...] Google sees that your business is listed in many places, you are seen as that bit more important to a business that isn’t listed in any [...]

  2. Isaac says:

    What about these ones Jon:
    http://www.ratemyarea.com
    http://www.192.com
    http://www.118.com

    Thanks for the others, some goodens’

  3. Jonny Ross says:

    Hey Isaac,

    Thanks for the other ones!! feel free to let me know of any others!

    Jonny

  4. [...] based in their area. If you only operate in a particular area, it is worth spending some time on optimising for local search, and making sure your Google Places listing is up to date. More tips on optimising your website for [...]