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SEO For Web Design

Search Engine

Semantic Code – the Magic Ingredient
Using Semantic Code will make it easier for search engines to understand what the content on your website is about and therefore rank your site correctly. The use of Semantic Code will provide several other benefits for your website, including making it easier to style your web pages and update content on a regular basis.

Steer Clear of Flash
Try to avoid using Flash on yourDon't Use Flash website if possible as search engines have difficulty in following these links and you will lose out in the battle of the page rankings. Flash is not great at handling text and is much slower at loading than HTML.

Don’t Overdo the Keywords
We’re always hearing about the importance of using keywords and this is true. However, overdoing it with the use of keywords can have a negative effect. If you’ve stuffed the keywords into the body of text at every opportunity, then there’s a good chance that search engines will penalize you for overuse. Strategic use of keywords in an organic manner is the way forward here.

Every Page needs its own Title
The title of the page is how the search engines determine what that page is about. If you use the same title for all pages, then search engines are likely to determine that all your web pages cover the same subject matter. It’s vital that you come up with a good, descriptive title for each individual page on your website.

Don’t Forget to Tag your Images
Even though the search engines are unable to view images, they will index them if you tag them correctly. This means that it’s essential to tag your images correctly to allow the search engines to index them.

Tag your image

If you’re designing your own website, then more detailed information about each of these points can be found online. If you’re using an SEO company, make sure that they specialize in web design so that they can ensure that your website ranks as high as possible and work for you to reach as wide an audience as possible.

With search engines constantly changing the way in which they rank websites, it’s vital to keep up with the latest SEO techniques so that your website gets featured at the top of the list. This means that web design is not just about the way your website looks to your visitors and offers a great user experience. Web design is not just about keywords, tags and Meta tags – there are other points to take into consideration as well. What are your thoughts on this? What else would you like to know? Please follow me on twitter and subscribe to my blog for more posts like this!

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This post is in the categories News, Search Engine Optimisation (SEO), Website Design & Development.

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3 Comments

  1. The greatest tip in this article is the ALT tag on images. One I missed for years. Not only does the Alternative Text for images ( ALT tag ) help the SEO of the page it also helps when people search for images. If the image doesn’t have an alt tag how does Google know what it is about. Setting the tags of images is now routine for me, as is naming the actual image file as the key word you want to be found for. Great blog as always.

    • jonnyross says:

      Stuart,

      Thanks for your comments, you make a great point, how are your images going to be found in image search, google needs to understand what they are, and absolutely image file names really important!

      Jonny

  2. [...] also build up your page rank so it is a simple win/win. An example would be: “Read more on SEO for web design.” Make sure the links open in a new page so readers can easily flit between the two posts for [...]